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Grass Valley Showcases “Format-Flexible” Technology at IBC
August 25, 2016

Grass Valley will use its IBC 2016 Show exhibit stand to highlight its latest solutions for live production, news, content delivery and IP networking; which make it easy for customers to create, control and connect content wherever, however and whenever it is consumed. The company will also demonstrate a complete, end-to-end 4K workflow at the show.

New products and solutions making their European debut at IBC include the Grass Valley LDX 86N native HD/3G/4K/ High-Speed System Camera, the direct IP solution for the LDX Series of cameras, the compact GV Korona K-Frame S-series Video Production Center switcher and iTX On-Demand Automated VOD Publishing.

Visitors to the Grass Valley stand (#1.D11), will also see updates to a wide range of products including the GV Node Real Time IP Processing and Edge Routing Platform, the GV Convergent Router Control and Configuration System and EDIUS multiformat nonlinear editing software.

“Content really is at the center of everything this industry does today,” said Marco Lopez, president, Grass Valley. “Viewers expect to be able to get their content when and where it is convenient for them, whether streamed on a mobile device, via traditional broadcast channels or played back on demand. Content creators and broadcasters need the tools that give them the flexibility to profit from that content as the opportunities arise.”

Lopez added that his customers in live production need a format-flexible approach that makes it easy to capture, process and replay content however it is needed to engage viewers. They need solutions that enhance the creation, management and delivery of content. In news production, there is no margin for error—producers need equipment that will get it right the first time, no matter what feeds are coming in or where viewers are looking for their information.

“The ability to deliver across any channel is the key to expanding audiences and growing revenues by meeting changing viewing habits,” he said. “And capturing, managing and moving all that content requires robust, open networks that are based on industry standards and designed to deliver speed and efficiency. IBC visitors will see how Grass Valley addresses each of these areas.”